About Us

BPW BC & Yukon Executive

Arlene Simpson, President

Arlene SimpsonArlene was introduced to photography by Andrew after her graduation session in the late 70s. She has been accredited with the Professional Photographers of Canada (PPOC) and has been awarded with a craftsman and masters designations.

“I learned in life that no matter what you do, you can choose to be grateful or annoyed, to hide or be inclusive and open to opportunity. I have decided to surround myself with positive people and make life exciting and filled with fun.

In the beginning, my favorite thing about BPW was the opportunity to have lunch with like-minded business women from our community. I did not know much about the organization. I had been told that this group would be a perfect place for me, and I thought I would give it a try. After a couple of luncheons, I became a member and was ‘volunteered’ into the Woman of the Year 2015 organization committee.

I didn’t realize the impact that BPW has until I attended the National Convention in August 2016. My role quickly changed from Treasurer to President, one I was hoping I could fulfill with energy and new ideas. The friends that I have made through this group have been amazing. I had so much fun the last two years as President of the Abbotsford club and will continue to support the new executive with the same energy and bring that same love for life and growth to the Provincial President appointment.”

Connie Friesen, Past President

connie-friesenReCropConnie has been involved with BPW since 1999. The BPW mission statement of working to improve the lives of all women was what attracted her to this organization. Since joining, she has been on the Abbotsford executive, including President, then the provincial level, including President, and the national level as Vice President. Currently, she is again the provincial President.

Her business life started as a high school teacher. Then she and her husband became Realtors. After seven years as a licensed Realtor, Connie hung up her license to become the marketing coordinator for her husband. She has also been involved in teaching ESL.

Besides her involvement with BPW, she is also a part of Literacy Matters Abbotsford, an organization that promotes literacy in our city.
Deanna Evertt, Vice President
DeannaCropREDeanna Evertt has been involved with BPW since the 1980’s. She is a charter member and one of the founders of BPW Abbotsford & Mission in those early years. She is also a charter member and founder of BPW Langley, and currently, the president since the club started up in 2012.

Deanna is Principal and Creative Director of EverBetter Marketing and her role has been to assist clients large and small in the development of strategic positions and creative expressions for their brands.Her clients include personal coaches and authors, as well as local and international corporations. Deanna’s online training combined with her traditional brick and mortar experience has been a powerful resource for her customers locally and all over the world. 

Deanna is an advisory member of the Business & Professional Women (BPW) International Branding Task Force (BPW International is an NGO, not-for-profit formed in 1932 and is in over 100 countries) and the Marketing and Communications Chair for BPW BC & Yukon. Away from brands and her volunteer community work, Deanna enjoys hanging out with her husband and two sons where they live on acreage in the charming countryside of Aldergrove – just outside Vancouver, BC.


Vickie Mitchell , Vice President
Vickie Mitchell Since 1997, I have been involved in sales, an area I never thought I’d be in but the company I was working for closed its doors in B.C. and I had to find a new career. I LOVE IT! I spent 9 years in the auto industry helping customers with their financing and leasing and got great pleasure from this. In 2006, I opted to leave and become a Realtor. Another great move. I get so much satisfaction from helping people fulfil their dreams.

I joined the Valley Women’s Network in 2007 and spent a year as the co-ordinator of the Evening Chapter. I also joined the Rotary Club Langley Sunrise and was on the committee to help raise funds for the Salvation Army’s Gateway of Hope on the Langley By-Pass. In 2013, I was invited to the first meeting of the BPW Langley and have been a loyal member ever since, serving first as Secretary and now, Vice President. This was a very positive decision and I have met many amazing women entrepreneurs. I look forward to many more years with this group.


Margo Davidson-Wood, Secretary

MargoBPWDayRECropMargo has been a member of BPW since 1990 in various local and provincial capacities and is a very accomplished woman in her industry of Technical Analysis. She owned her own business breaking new ground in the computer technology field. Among her impressive accomplishments, Margo was named in ‘Smart Women of Canada’ and has lived and worked in no less than nine countries.


Barbara Hall, Treasurer

Barbara HallBarbara Hall joined BPW in 1991 because she wanted to be part of the future of decision making for women and girls through the resolutions process that is the basis of BPW. She believes that the only way to really know what an organization is about is to be fully committed and involved. Since 1991 she has held several positions from local club secretary, treasurer, vice president and president. She was the Assistant and Regional Coordinator for BPW from 1994 – 1998, the BPW BC Yukon Vice President and President in 1998 – 2002, the BPW Canada National Secretary-Treasurer 2002 – 2004, National Vice President 2004 – 2006 and National Secretary-Treasurer 2006 – 2009. She has been the BPW BC Yukon Treasurer since 2009.

Barbara is also the Director for Women’s W.O.R.K. (Women Offering Resources & Knowledge) which provides funding for BPW Clubs for Personal Development Seminars. She is the President of the Provincial Council of Women of BC. She is also Secretary for BC Contract Cleaners Association.

Barbara is recently retired from her position as Vice President, Project Management for CFM, a janitorial company and enjoys visiting and spending time with her 2 sons, 2 daughters, and 6 grandchildren.


BPW BC & Yukon Portfolios

Jill Worobec, Budget & Finance

Deanna Evertt, PR & Communications

Susan Friesen, Webmaster


BPW BC & Yukon Club Presidents

BPW Abbotsford, Pamela Chatry

BPW Langley, Deanna Evertt

BPW Victoria, Margo Davidson-Wood